Puffins was part of an industry-wide push among smaller, independent cereal makers to equate natural cereals with environmental concerns. The kit consisted of a bottle of water, a Puffins pedometer and a fitness bookmark. In 2008, the cereal offered a send-away premium for a Puffins Hydration Kit. Those who really love puffins are also told they can buy a puffins tote bag, a puffins beanie and other puffins-related items by visiting the company's website. The box then goes on to further describe the birds and explains to those interested how they can adopt of bird through the Audubon project by sending in box tops. Now in its third decade, Project Puffin continues to help the Atlantic puffin population. Stephen Kress and his innovative restoration program, Audubon's Project Puffin. The whimsical name rose to the top of the list and the rest is history.Īs Puffins (the cereal) gained a national following, puffins (the birds) gained an active supporter in Barbara's Bakery - and a promised foothold on their Atlantic nesting ground thanks to Dr. A longtime employee suggested the name Puffins in honor of the adorable little sea birds that she fell in love with on a trip to Alaska. The puffy, crunchy pillows of corn, lightly sweetened with molasses were a cereal like no other. The back of the cereal box in 2008 explained how the cereal got its name:īack in 1995, we needed a name for our newest all natural breakfast cereal. The first ingredient listed for Puffins is yellow corn flour, which explains occasional comparisons to another classic cereal called Corn Kix, as Kix was once called. The cereal pieces taste vaguely similar to Cap'n Crunch Cereal - but as you might expect from the claims on the box, the flavor is a bit more adult and healthy tasting than the famous kid's cereal. The top of the box-front also points out that each serving has 5 grams of fiber, 90 calories and 1 gram of fat. The box for Original Puffins Cereal describes it as being high in fiber, low in fat and wheat-free.
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